South Koreans reported
higher customer satisfaction with Apple products than home-grown Samsung
phones, with fewer people reporting problems with their iPhones than their
Samsung Galaxy devices.
A consumer survey of
44,168 people aged 16 to 64 years old found that iPhones have fewer failures,
with only 17 per cent reporting a problem with their Apple smartphone compared
to 31 per cent who had issues with their Samsung phones.
Battery charging was the
biggest problem with Samsung Galaxy phones, with 20 per cent reporting the
issue. LCD scratches, image or picture quality and call performance were also a
concern for many South Koreans with Samsung devices.
Apple's iPhone,
meanwhile, was more likely to have problems related to touch and button
malfunctions, according to the survey.
Despite Apple's apparent
popularity, the iPhone maker has seen a recent decline in market share in South
Korea, going from 23.2 per cent in 2010 to 3.2 per cent this year.
But Apple is still the
most successful foreign manufacturer in South Korea, and other foreign
companies including Blackberry, Nokia, Motorola and HTC, have less than one per
cent of market share. Two South Korean manufacturers, Pantech and LG, have
around 15 per cent each.
Samsung is the most
dominant phone manufacturer in its home country, with more than 65 per cent of
the overall market share.
The company has also had
global success in recent years, with Samsung's global market share growing
rapidly to more than 30 per cent, a higher total than Apple's share.
But while Apple only
offers a few smartphone products, all of which are fairly expensive, Samsung
Galaxy phones range widely in cost.
There are reports that
Apple has plans to compete with Samsung's rapidly expanding market share by
launching a cheaper version of the iPhone this year
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