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Users of Apple’s iPhone
and iPad have long accounted for a disproportionate part of global web usage,
because the devices are widely acknowledged as the first to make web browsing
easy on mobile.
Web analytics company
StatCounter, however, now claims that Samsung has leapfrogged both Apple and
Nokia to take the lead in June 2013.
A year ago Nokia led
globally in terms of internet usage but the Korean manufacturer now accounts
for more than a quarter of all mobile web browsing, with its 25.47 per cent
just ahead of Apple’s 25.09 per cent. Troubled Nokia has slipped back to just
under 22 per cent.
In the US and UK,
however, Apple remains the clear leader, indicating the prevalence of the
California-based company’s devices in the most developed markets.
Statcounter also claims
that in May 2012 Chrome became the browser leader in terms of internet usage
worldwide, but has now overtaken Internet Explorer for the first time in the
United States. In June Chrome took the number one spot in the US at 34.02 per
cent (up from 23.84 per cent 12 months ago). Over the same period IE declined
to 32.46 per cent from 40.89 per cent.
The rise of both Chrome
and Samsung is in large part attributable to Google, whose Android operating
system powers the majority of the smartphones now bought globally. In the UK,
figures from Kantar Worldpanel indicate that 30 per cent of all phone sales are
Apple, compared to 57 per cent for Android.
Figures for mobile web
usage in America, however, indicate how far Samsung has yet to go if it is to
challenge Apple. iPhone and iPad mobile web usage rose over the past year to 54.84
per cent, from 50.45 per cent. Samsung, by contrast, rose to 18.3 per cent, up
sharply from 12.65 per cent. In the UK, Apple rose to 47.97 per cent from 43.04
per cent, while Samsung increased to 20.45 per cent from 12.69 per cent.
BlackBerry, however, plunged from 27.83 per cent to 16.15 per cent.
Although the vast
majority of web traffic still comes from PCs, mobile traffic is rising rapidly.
Globally, it increased from 11.09 per cent to 16.08 per cent, although more
mature markets such as the UK saw a more modest rise.
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