Tablet PCs are already popular mass-market devices, but by 2017
there will be 905 million users worldwide, up from just 15 million users in
2010. In Europe, 42 per cent of online consumers will own one, compared to 60
per cent in the United States and 25 per cent in the developing world.
Meanwhile, worldwide sales of tablets will rise from 122 million
in 2012 to 381 million in 2017 – a compound annual growth rate of 25.6 per
cent. An increasing proportion of this market will be made of existing tablet
owners purchasing newer models, according to Forrester.
Although the majority of tablets will continue to be bought by
consumers, enterprise purchases will make up 18 per cent of sales in 2017,
having risen every year as a percentage since the inception of the market.
Both company-issued and bring-your-own (BYO) tablets will become
pervasive in workplaces in developed countries or dynamic regions of developing
countries, and over the next few years employees will increasingly bear some or
all of the cost, Forrester said.
They will also become increasingly important in certain industry
sectors, such as healthcare, and among specific classes of workers who need to
be able to access their business documents while on the move.
Research by analyst firm Canalyst released last week indicated
that Apple is losing its stranglehold on the tablet market, with new figures
showing that shipments of iPads and iPad Minis have declined 14 per cent in the
last year.
Apple’s decline in shipments and share has been partly
attributed to its aging portfolio, as well as increasing demand for
small-screen Android tablets, Canalys said.
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