
T-Mobile, the smallest of
the major US carriers, completed its merger with
MetroPCS in May. Since then T-Mobile has been hyper-aggressive in
trying to improve its sales position.
In early July, the company announced its new "JUMP!"
program. In it, T-Mobile customers can upgrade their phones up to
twice per year. Later in July, T-Mobile starting
offering the company's entire phone lineup for no upfront payment.

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