Yahoo announced
Wednesday that it will unveil a new corporate logo September 4 -- the first
such change since the company was founded 18 years ago. The new look will
retain the current purple color scheme and, yes, its trademark exclamation
point. Yodel away, Yahoo fans.
"Over the past
year, there's been a renewed sense of purpose and progress at Yahoo!, and we
want everything we do to reflect this spirit of innovation," Chief
Marketing Officer Kathy Savitt wrote in a blog post.
"While the company is rapidly evolving, our logo — the essence of our
brand — should too."
To build some buzz
around the new logo, the Internet company will display a different variation of
the logo on its homepage and throughout its network in the United States for
each of the next 30 days. The first example, shown above, opts for a more
streamlined look, although the second "O" is larger than the first,
reflecting -- in Yahoo's words -- the company's " fun, vibrant, and
welcoming" character.
The variations on the
new logo -- this video clip offers a potential preview -- also
will be showcased each day onYahoo's Twitter account (#dailylogo).
Mayer has been working to reinvent the struggling Yahoosince
she took over leadership of the company in July of last year. In the past 12
months Yahoo has bought more than 16 startups, including the popular Tumblr
blogging platform, and reinvigorated its older brands such as photo site
Flickr.
Under her reign, Yahoo's
stock price has climbed from $15 to almost $30 (it's currently at $27),
although some analysts remain skeptical about the company's long-term fortunes.
Yahoo's rebranding
follows similar logo changes by other aging Internet giants, including AOL, eBay
and Microsoft.
"The new logo will
be a modern redesign that's more reflective of our reimagined design and new
experiences," Savitt said.
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