Nope, Apple didn’t show off new Apple TV hardware yesterday.
And Apple didn’t talk about new
software for its Web video box, either. But it’s still coming.
People familiar with the
company’s plans say that Apple TV is scheduled for an internal overhaul on
Sept. 18, the same day Apple releases its iOS 7 mobile operating software.
The one new feature I’m aware
of is a tweak to Apple’s AirPlay system. I didn’t do a great job of explaining
this before, so here’s another stab: The new software will allow people who
have purchased content from Apple’s iTunes store to play that stuff on other
people’s TVs, via its AirPlay system.
The key part is that they will
be able to tell an Apple TV box they don’t own to stream the media they do own,
directly from the cloud. That’s a change from the current system, which
requires users to download stuff to their iPhones and iPads and fling it
to the TV from there. It also echoes the way Google’s new Chromecast device
works.
Hope that makes more sense.
I had thought Apple might have talked about this yesterday,
but Tim Cook and company didn’t mention Apple TV in any way.
You might assume that this
means they don’t think the software overhaul is significant. Or you might argue
that they didn’t want to spend much time discussing anything besides their new
phones. Note, for instance, that iTunes Radio, which is also in the works, didn’t
get any stage time
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Source: AllThingsD
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