The "Nismo Concept Watch", intended for drivers of
Nissan Nismo cars, will be the first smartwatch to connect drivers to their
cars, the company claims.
The watch allows the driver to monitor the efficiency of their
vehicle, with average speed and fuel consumption readings, and access vehicle
telematics and performance data while on the track.
It will also capture biometric data via a heart rate monitor,
connect to the car's on-board computer system using a smartphone app and
receive tailored messages from Nissan.
“Wearable technology is fast becoming the next big thing and we
want to take advantage of this innovative technology to make our Nismo Brand
more accessible," said Gareth Dunsmore, marketing communications general
manager at Nissan in Europe
"On track, Nissan uses the latest biometric training
technologies to improve the performance of our Nissan Nismo Athletes and it is
this technology we want to bring to our fans to enhance their driving
experience and Nismo ownership.”
The Nismo Watch, which was unveiled ahead of the Frankfurt Motor
Show, will be available in three colours - black, white and the flagship black
and red. The user interface can be controlled by two buttons and is secured
onto the driver’s wrist via a snap-fit mechanism.
The smartwatch will use a lithium battery and will be charged by
micro-USB, with a battery life of over seven days under normal usage
conditions. It can also track and rate the user’s social performance across
Facebook, Twitter, Pinterest and Instagram.
Earlier this year, Nissan launched the Nismo Lab, a mobile
laboratory that features the latest, advanced biometric training tools such as
brainwave technology and JukeRide – a cutting-edge performance analysis tool,
that captures live biometric and telematics data from the race cars and Nissan
Nismo Athletes during races.
Nismo’s brief is to take these "digital age"
technologies and make them available to athletes from other disciplines and to
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