The handset is called Galaxy Round and features a flexible
5.7-inch high definition display.
By curving from side to side the device will be more comfortable
to hold, according to Samsung.
It will also allow users to check the information such as the
date, time, battery life and missed calls more easily while the home screen is
off.
In beating rivals to launch the first curved screen phone,
Samsung – the world's bestselling smartphone maker – will hope to establish a
foothold in a market that is set to boom over the coming years.
Earlier this week LG announced it will start mass producing
flexible screens and expects to unveil a curved smartphone early next year.
Both LG and Samsung have already released televisions featuring
the curved organic light-emitting diode (OLED) displays, which can bend because
they are made of plastic rather than glass.
The global flexible display industry is predicted to grow
rapidly in the next few years. Research firm IHS Display estimates the market
will be worth $1.5 billion (£900 million) by 2016 and more than $10 billion by
2019.
Bendable displays could revolutionise the high-end smartphone
market by making foldable designs possible as well as helping create an
"unbreakable" screen thanks to its plastic base.
This year one billion smartphones are expected to be made
according to analysis by CCC Insight, with that becoming close to two billion
in 2017.
The Galaxy Round will launch in Samsung's home country of South
Korea and there are no plans yet for a global rollout.
“We are disappointed by the decision to allow
the exclusion order issued by the US ITC,” Samsung said. “It will serve only to
reduce competition and limit choice for the American consumer.”
The Samsung ban was declared in
August after the ITC agreed with Apple that Samsung’s products infringed on
patents for its “multitouch” touchscreen, which recognises more than one finger
at once, and for the sensor in the iPhone’s headphone socket.
Source: Telegraph
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