Apple Newton
Bad products, good products that had bad luck and everything in
between. Matthew Sparkes looks at the biggest technology flops of all time.
First up is Apple's earliest foray into mobile computing.
Long before the iPhone or the iPad were on the scene, in the
late 80s, Apple launched the Newton PDA. In total the project cost Apple $100m
but this was never rewarded with strong sales. In the end the project was cut,
to be revived in spirit - if not hardware or software - when the iPhone and
iPad emerged many years later.
Dreamcast
Sega's Dreamcast was released in Europe
in 1999, ahead of the PlayStation 2 and Xbox that it was going head-to-head
with. But the might of Sony's marketing machine meant that it never made much
headway. Even several price cuts didn't help. It was eventually cancelled and
Sega has never made another console to this day.
Segway
Prior to the launch of the Segway all
that the public knew was the codename, Ginger, and that Steve Jobs thought it
was "as big a deal as the PC". When a self- balancing, two-wheeled
vehicle was released it was met with curious interest, until people realised
how expensive they were. Regulatory issues proved to be another nail in the
coffin. In the UK they're unlawful to use anywhere except private property: you
can't take them on the pavements or the roads. Today they're used for
sightseeing tours and little else.
Sinclair
C5
Long before the
Segway came the Sinclair C5, designed as a revolutionary new vehicle for a
congested island. However, it's low top speed, short range, lack of weather
protection and low height which proved intimidating in traffic, meant that it
was received rather poorly when it launched in 1985.
Apple developed its own map service to
rival Google Maps, and tightly bound it into iOS. If you click on an address on
your iPhone it's now Apple Maps which opens up. But it was plagued
with problems at launch. There were
unmarked roads and buildings were incorrectly labelled. Tim Cook took the
drastic step in 2012 of suggesting on the Apple website that customers use
another product while the software was improved. The manager in charge of the
project was eventually removed from his position by the company.
Windows
Vista
previous article
Newer Post
No comments
Post a Comment