David Beckham offers e-book signing through Facebook

David Beckham will host a digital book signing today that will be broadcast live on Facebook for his fans across the world.

The former England captain will give millions of his fans around the world an exclusive insight into his football career as he launches his new book.

The event will reinvent the traditional book signing as it uses cutting edge technology to give users in Hyderabad, New York, and Sao Paulo personalised autographs from Beckham.

Fans have been sending their questions to Beckham on Facebook during the ten days before the event, and he will then answered a selection of the questions during a live Q&A hosted by UK sport presenter, Jake Humphrey.

The event will be streamed live on Beckham's official Facebook page for fans to watch in real time, but will take place in a studio in London.

Facebook's entertainment partnership manager, Glenn Miller, is offering every fan who registers or attends the Beckham book signing in person on October 30, London time, a digital autograph from Beckham and participation in a live Q&A session.

"I always like innovative and original ideas," said Beckham."What has been created is ambitious but it should be a fantastic event. I love the interaction with my fans, but not only will I be able to do this in London, I will be able to sign for them in locations across the world."

"This heralds a completely new way to launch books," said Facebook's Glenn Miller. "Facebook is where people go to connect about the things that matter most to them and this global event is a great example of how we can engage with public figures in a meaningful and authentic way."

Beckham will launch his new photography book entitled David Beckham.

source: Telegraph

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