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Tuesday, 8 October 2013

iTunes Radio to be launch in UK in 'early 2014


iTunesRadio will beat industry leader Pandora to the UK and Canada, people with knowledge of the situation told Bloomberg. Apple is moving faster than Pandora because it has deals with Universal Music Group and other record companies for international rights, whereas Pandora relies on rights granted by government entities.
The music streaming service is also expected to roll out next year in Australia and New Zealand, where Pandora already operates, and Nordic countries are being targeted in the same time frame, the people said.
iTunesRadio launched in the United States on 18 September 2013 – the same day as Apple iOS 7. It is available across devices, including being integrated into the Music app on portable iOS devices and Apple TV as well as iTunes on OS X and Windows.
The service is free and ad-supported, like Spotify, and features advertising from a number of global brands including McDonald’s, Pepsi, Nissan and Procter & Gamble. Audio advertisements run on the service at a rate of one every 15 minutes, with video ads playing roughly every hour.
Users are able to skip tracks, customise stations, and purchase the station's songs from the iTunes Store. The number of track skips are limited, like Pandora Radio's service, but iTunes Match subscribers can access an ad-free version of the service.
The service has pre-loaded stations, including a playlist of trending songs on Twitter, or users can create their own stations based on artists they like.
iTunesRadio is now the biggest challenger to Pandora in the US, and more than 11 million listeners sampled the service in the five days after it became available.
Eddy Cue, the Apple senior vice president in charge of iTunes, told the Associated Press last week that the company wants to eventually bring iTunes Radio to more than 100 countries.



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